What we did
Results
Take a look at what we created with our friends from Rhein Fire to engage their fanbase and create new opportunities to grow revenue and connect with new sponsors.
About
Rhein Fire is an American football team in Düsseldorf, Germany, playing in the European League of Football. As a successful team in a relatively young league, Rhein Fire faced challenges typical of emerging sports projects, such as maintaining fan engagement, increasing attendance, and attracting new sponsors. They needed a solution to build a more connected and active fanbase while also providing value to their supporters and sponsors.
What we did
Take a look at what we created with our friends from Rhein Fire to engage their fanbase and create new opportunities to grow revenue and connect with new sponsors.
Tap2link helped Rhein Fire create the Heat Club, a tiered membership program with three levels: Fire Edition, Silver Edition, and Black Edition. Each level offers unique benefits, such as discounts on merchandise, exclusive event access, and special privileges. This structured membership program has helped Rhein Fire increase fan loyalty and engagement.
We implemented simple check-ins using NFC cards and QR codes within the tap2link app. We helped to provide easy entry to special events and post-game sessions with the head coach and players. This not only made event management more efficient but also improved the overall experience for fans, making them feel more connected to the team.
Additionally, tap2link facilitated sponsor deals and provided discounts on products from Rhein Fire sponsors. This integration has increased fanbase numbers and boosted customer traffic for sponsors, creating a win-win situation for the team and its partners.
Summimg up
tap2link's use of NFC cards, QR codes, and a comprehensive member management board has revolutionised how Rhein Fire manages its supporters.
The member management board allows Rhein Fire to handle subscriptions, review membership data, and plan future activities with ease. The event creator feature enables the team to organize events effortlessly, ensuring all members are informed and engaged. Overall, tap2link has significantly benefited Rhein Fire, enhancing fan engagement, improving operational efficiency, and strengthening relationships with sponsors.