American football balls lying in a bucket.

Rhein Fire
use case

Taking fanbase into digital adventure.

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Rhein Fire use case general overview

A white tickets icon.
A dark blue ball icon.

About

Rhein Fire is an American football team in Düsseldorf, Germany, playing in the European League of Football. As a successful team in a relatively young league, Rhein Fire faced challenges typical of emerging sports projects, such as maintaining fan engagement, increasing attendance, and attracting new sponsors. They needed a solution to build a more connected and active fanbase while also providing value to their supporters and sponsors.

What we did

Results

Take a look at what we created with our friends from Rhein Fire to engage their fanbase and create new opportunities to grow revenue and connect with new sponsors.

A Rhein Fire profile in the tap2link app.

Heat Club

Tap2link helped Rhein Fire create the Heat Club, a tiered membership program with three levels: Fire Edition, Silver Edition, and Black Edition. Each level offers unique benefits, such as discounts on merchandise, exclusive event access, and special privileges. This structured membership program has helped Rhein Fire increase fan loyalty and engagement.

A Rhein Fire event screen demonstrating the event details.

Seamless Fan Access

We implemented simple check-ins using NFC cards and QR codes within the tap2link app. We helped to provide easy entry to special events and post-game sessions with the head coach and players. This not only made event management more efficient but also improved the overall experience for fans, making them feel more connected to the team.

Boosted Fan Engagement

Additionally, tap2link facilitated sponsor deals and provided discounts on products from Rhein Fire sponsors. This integration has increased fanbase numbers and boosted customer traffic for sponsors, creating a win-win situation for the team and its partners.

Summimg up

Conclusion

tap2link's use of NFC cards, QR codes, and a comprehensive member management board has revolutionised how Rhein Fire manages its supporters.

The member management board allows Rhein Fire to handle subscriptions, review membership data, and plan future activities with ease. The event creator feature enables the team to organize events effortlessly, ensuring all members are informed and engaged. Overall, tap2link has significantly benefited Rhein Fire, enhancing fan engagement, improving operational efficiency, and strengthening relationships with sponsors.